Hong Kong’s largest barrister chambers approached us for a refresh of their visual branding and digital presence.
Barristers traditionally did not do much marketing and promotion. The brand identity and website had grown organically over the years, and was a little neglected.
Users struggled to quickly find barristers that practised in their industry. Barristers’ prolific publications were not easy to track down. And the site wasn’t optimised for mobile users.
Barrister chambers operate as a collective of individual operators, so it can be a challenge to manage all the stakeholders and achieve consensus on strategy and design decisions. Fortunately we had an advocate in Kt, who took a temporary role as Director of Marketing and helped with communication and planning for the project.
Branding was the initial focus. We aimed to make this an evolution rather than a revolution. A cleaner identity was arrived at, and applied throughout the firm’s touchpoints.
We engaged with a core of representative stakeholders to iterate through the site information architecture, wireframes, and visual designs, before any code was produced.
The website was rebuilt from the ground up. Barrister profiles are interlinked with their practice areas and publications, and all content is easily managed in-house using the highly-customised WordPress backend.
The new site performs better in search, with better user experience and improved engagement.
We are also helping with printed collateral, email newsletter and internal email bulletin systems.
While retaining the colour scheme and gilded leaf motif for consistency, we modernised the logo mark and typefaces to create a new design system that is contemporary, but more importantly technically performant for modern touchpoints that are viewed small; like mobile, email newsletters, and social.
Final logo
Brand collateral
Brand guidelines
