Journal.
Contemporary design: considerations for a modern web project process.
In the age of responsive and animated websites, presenting and agreeing designs before moving to code is not what it once was.
Turtle Media project stages used to – and to a large extent still do – follow a Waterfall model, where we first gather requirements and preliminary assets and text, then create wireframes (if the site is warrants it. read why this company doesn’t).
Once we have agreed the structure and possess some project assets, we are ready to create mock-ups of the intended site design for approval. Typically we show key pages; perhaps the home page, a product or service page template, and a blog article page. These are delivered as JPG files, so they don’t move or adapt to different screens. Now that mobile audiences are increasing for virtually all types of websites, we show two versions of how each page will look: desktop and smartphone. Then we ask for approval to begin the coding.
Search Engine Optimization in Hong Kong – Analytics & Referral Spam
Google Analytics has taken a hit lately in the form of referral spamming, or spoofing. I started to notice it in my own reports, then came across this article.
We manage search engine optimization and search marketing for a number of our clients. Some are SMEs with local markets that have naturally small amounts of traffic. This month I started preparing the report for one client and my jaw dropped: a 500% increase in traffic:
However a quick filter by country showed that 90% of the new traffic is from Russia. Not their market by any stretch.
Leverage your existing Analytics to make your new website the best it can be
Rebuilding a website has a distinct advantage compared with starting out anew. Detailed data on website visitors can provide crucial insight into what content is working and what needs work, as well as help focus your business goals for the new version. Redesign based on facts, not feelings.
Email Signature Design Etiquette 101
I thought I would write a small piece advising on some best practices for email footer signature designs, prompted by a correspondence I recently received. In today’s world of work communication, email still reigns supreme, so I’d say it’s pretty important to get right.
The importance of Google Plus for your business location
Google Plus is the second largest social network by registered users after Facebook. But that is not the only reason your business should spend time setting up a presence there.
While most businesses see the value of creating a Facebook page to promote their business and interact with users, many seem to opt not to bother with Google +. Businesses often have resource constraints when it comes to marketing and social media, and it’s not a surprise that they often decide to concentrate efforts on a few channels.
But Google Plus is more than another social media channel. It’s the starting point for having your business show up in Google Maps, or to have reviews and author information appear in search results. In other words, it helps with your SEO efforts.