Typography: Design has more details than many would care to know

“Paul Wat­zlaw­ick’s first ax­iom of com­mu­ni­ca­tion—“one can­not not com­mu­ni­cate”—puts it very suc­cinctly. If you fail to con­sider the ef­fect of your mes­sage on the re­cip­i­ent, you may in­ad­ver­tently com­mu­ni­cate that you do not care how your mes­sage may be received.”

-Erik Spiekermann in foreword to Practical Typography